In the end, marketing research can be reduced to three words: people, products and insights. Unless you've got a good team of people, you can't do much with the other two.
 

Marketing Point, Inc. is a Global Marketing Research and Consulting organization that delivers knowledge that turn insights into strategy, strategy into opportunity and opportunity into return on investment.

 

We customize solutions to address precisely the questions and issues that are unique to each and every client. It's led by a team of account, technical, and research professionals, who are dedicated to finding the best way to meet your needs. It's enabled by constant innovation pushing to find new ways to access, manage, and apply information.

 

We deliver specific research applications for focused business needs, and integrated research solutions to address broader business issues. Off-the-shelf approaches rarely yield optimum results or insightful direction. Today more than ever before, information must enable decisions, promote change, and influence behavior.

 

Like most research providers, we gather data with an arsenal of proven and innovative tools. Where we differ is our ability to go beyond mere collection and apply great thinking and good business sense. Our solutions and analytical services turn raw data into marketing intelligence.

 

At Marketing Point, Inc. we start with your business strategy and create the right information to achieve your goals.

 

Our 7-step process focuses on driving business success:

 

• Understand the markets you serve, key business drivers, consumer fundamentals, trends and competition.

 

• Understand your business objectives, key information needs, and desired applications, to identify opportunities and set goals.

 

• Build an appropriate strategy to maximize the return on your investment.

 

• Learn what data already exists and what additional data must me captured, by using existing products and technologies or creating new ones.

 

• Integrate the data and build a statistically predictive model or sets of linkages that are inclusive and accurate (benchmark and norms)

 

• Develop a user interface so data is accessible and usable by appropriate end users throughout your organization.

 

• Calibrate the models or linkages on an ongoing basis to improve their accuracy and impact over time.

 

In order to accomplish this Marketing Point, Inc. has a team of full time experts with extensive experience in…

 

• Professional Sampling Management, Design and Consultation

• Telephone Data Collection

• Executive Interviewing

• Central Location Testing

• In Store Testing

• Mall Intercepts

• Online Data Collection

• Online Panels, Communities and Social Media

• Qualitative Research

• Secondary Research

• International Data Collection

• Mobile Sampling and Data Collection

 

Our research knowledge spans the following industry verticals:

 
•  Advertising Agencies
•  Business-To-Business
•  Cable Television
•  Communications
•  Consumer Services
•  Consumer Packaged Goods
•  Employee Engagement
•  Executives/Management
•  Financial/Investment/Banks
•  Health Care
•  Hotel/Hospitality Industry
•  Information Technology
•  Insurance
•  Lawn and Garden
•  Managed Care
•  Marine/Boating
•  Medical
•  Pharmaceutical Products
•  Real Estate/Builders/Developers
•  Restaurant/Food Service
•  Retail
•  Technology/PC Manufacturers/ISP’s
•  Telecommunications
•  Transportation/Airline
•  Tourism
•  Utilities/Energy