Most companies' approach to strategy involves the mistaken assumption that a predictable path to the future can be paved from the experience of the past. In the turbulent business environment we face today, companies must let go of the notion that strategic outcomes can be predetermined and that enduring competitive advantage can be defined and achieved.

 

Instead, we define strategy as a coherent and evolving portfolio of initiatives to drive shareholder value and long-term performance. This change in thinking requires management to develop a "you are what you do" perspective as opposed to "you are what you say." In other words, companies are defined by the initiatives they prioritize and drive, not merely by mission and vision statements.

 

At Marketing Point, Inc. we start with your business strategy and create the right information to achieve your goals.

 

Our 7-Step process focuses on driving business success:

 

• Understand the markets you serve, key business drivers, consumer fundamentals, trends and competition.

• Understand your business objectives, key information needs, and desired applications, to identify opportunities and set goals.

• Build an appropriate strategy to maximize the return on your investment.

• Learn what data already exists and what additional data must me captured, by using existing products and technologies or creating new ones.

• Integrate the data and build a statistically predictive model or sets of linkages that are inclusive and accurate (benchmark and norms)

• Develop a user interface so data is accessible and usable by appropriate end users throughout your organization.

• Calibrate the models or linkages on an ongoing basis to improve their accuracy and impact over time.

 

When we work in close partnership with our clients, we see significant improvement in their success... directly attributable to their efforts.

 

We have assisted numerous companies, large and small to identify how to:

 

• Grow revenue

• Improve current marketing, advertising and sales initiatives

• Increase the loyalty and effectiveness of channels

• Enter new markets and channels

• Address new target market segments

• Increase their efficiency and return on marketing investment

• Grow market share

 

We have a wealth of knowledge and expertise with the following types assignments:

 

• Sales development and Marketing

• Presentation development and strategy

• Agency/Supplier review

• CSM program development

• Market modeling and new product strategies

 

Our assignments range from tactical projects to long term strategic programs.