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EMPLOYEE ENGAGEMENT

“An employees motivation is a direct result of the sum of interactions with his or her manager”

Bob Nelson

EMPLOYEE

ENGAGEMENT

It’s competitive out there And nowhere is that more apparent today than in the struggle to recruit, train and retain the very best employees in your industry.

 

You compete diligently for every employee you have. You work hard to keep your training up to standard and your benefits and work environment among the best. Most importantly, you strive to provide a level of satisfaction that will attract new talent, while retaining the crème de la crème. 

 

More than ever, you need assurances that your initiatives are squarely focused, that your training and benefits exceed expectations and that the opportunities you provide resonate with your staff. Your staff is the heart of your business, and the front line of your customer’s experience. You know it’s a challenge, and becoming more so. Marketing Point, Inc. programs help you gain formidable operational and competitive advantage.

 

Our solutions put you at the controls for employee satisfaction and retention. We’re experts not just in measuring performance and performance improvement, but in designing proactive feedback programs that help you optimize employee relations from training to retirement. 

 

MPI brings innovative solutions that help drive staff satisfaction and retention. We join advanced in-house technologies with consulting expertise gained across a broad range of industries, to turn feedback into action, action into progress and progress into advantage.

 

The Value of a Single Employee whether hourly, middle management or executive, each of your employees represents a significant investment in the future of your business.

 

The experience you provide will be carried and communicated for decades to come no matter where an individual’s career may be extended.  A staff of individuals, each with unique talents and possibly deeply forged client relationships, will impact an opportunity to accrue, or to forfeit substantial near-term and long-term equity in your business.

 

Drivers of your future success lie in these leveragable principles:

 

  • A typical high value employee costs thousands of dollars in on-going training and benefits during their career.

 

  • The same high value employee will cost incrementally thousands more to replace; far less to retain.

 

  • An unhappy, ineffective or poorly trained employee not only reflects poorly on your business, but represents a significant and potentially costly liability.

 

  • Feedback from a marginal or defective employee experience, or failed expectation yields an opportunity to intervene, improve and retain the at-risk resource.  Effective communication is a two way street.

 

  • Highly satisfied and motivated employees, word of mouth and improved performance creates the compounding “annuity” that drives your business equity for years to come; attracting new talent, while retaining and satisfying customers.

 

This improvement is a dynamic, continuous process. Operational practices require monitoring, accountability and reinforcement.

 

Managing the Employee Experience

 

Marketing Point, Inc. designs, implements and manages the entire research process. We work closely with your operations and human resources management to review and consult on every component, starting with data and communication technologies and protocols, through program objectives and execution.

 

We custom design the program to meet your specific needs and goals.  Programs are engineered to cost efficiently drill down from…Across the entire organization, To the individual office/ unit level, and To each employee’s “touch point” to give highly specific, actionable direction and feedback opportunity.
 

MPI is with you every step of the way in proactively preparing or recommending all elements for your approval:

 

  • The Process, from the game plan, through in-house execution.

 

  • Reporting, from custom automated summary graphics through Real Time Web site reporting, database management and advanced analytics and predictive modeling.

 

  • Feedback alert processes to line managers that include detail of each defective employee experience, and link the accompanying contact information of opted-in employees for resolution.

 

Importantly, responses to any measured topic that indicate a marginal or unsatisfactory experience feed in our AlertLINK management feedback system.

 

MPI’s AlertLINK program maintains the integrity of the measurement and problem diagnosis components, while creating a unique real time platform for exercising proactive recovery intervention with dissatisfied employees.

 

AlertLINK gives real time information on what is happening right now, so that immediate action can be taken by empowered managers.

 

Advanced Analytics

 

MPI supports employee satisfaction programs with a full arsenal of advanced analytical tools, models and interactive decision simulation tools to give direction toward achieving desired business outcomes.

 

Analytical services stretch from determining the important “drivers” of satisfaction and loyalty to advanced “what if” models that link interactions between employee satisfaction, customer satisfaction and financial performance.

 

We contribute to our clients in a wide array of industries in the following applicable areas:

 

•  Employee/Manager Satisfaction and Feedback Systems

•  Hiring Optimization through our HirePRO program

•  New Employee Impressions/ Training Evaluations

•  Driver and Importance-Performance Analyses

•  Uniform Evaluations

•  Employee Benefits Optimization

.

 

HIREPRO PROGRAM

"The cost of hiring someone bad is so much greater than missing out on someone good"

Joe Kraus

HIREPRO

PROGRAM

It’s competitive out there.  And nowhere is that more apparent today than in the struggle to recruit, train and retain the very best people in your industry.

 

Our solutions put you at the controls so that you can hire with confidence top employees to grow your business. We’re experts not just in measuring performance and performance improvement, but in designing proactive feedback programs that help you optimize the hiring process.

 

There is nothing more frustrating than paying for people who don't perform…And, there is no function in a company where poor performance has a bigger impact that it does in sales and customer support!

 

Are you struggling with questions like these?

 

  • Why do just a small percentage of our salespeople produce most of our company's sales?

 

  • What makes top sales performers different from middle and bottom performers?

 

  • How can I stop being fooled during interviews?

 

  • What can I do to help struggling employees make the largest possible improvement in their performance?

 

Why aren't these poor performers "weeded out" during the recruiting process?

 

A key reason why companies suffer from 80/20 performance is their hiring decisions are based entirely on SUBJECTIVE information. Consider the following: What are resumes? They are a job applicant's subjective description of his or her capabilities and experience, written for the sole purpose of convincing the reader to invite the applicant to an interview.

 

What happens during an interview? Interviewees attempt to answer questions in a manner that makes the best impression. Meanwhile, interviewers form personal opinions about interviewees' qualifications.

More errors are made during the first 30 minutes of an interview than at any other time. Emotions, biases, perceptions, stereotypes, and first impressions are powerful human forces that profoundly affect individual judgment.

 

When you have ALL of this information, you can predict these critical sales characteristics…

 

-- Is the individual a Hunter, a Farmer, or a Hybrid?

-- Is the individual a Consultative salesperson, a Relationship salesperson, or something else?

-- Is the individual internally or externally motivated?

-- How effectively will they Prospect?

-- How effectively will they Close Sales?

-- How willing are they to comply with Process, Procedure, and Administrative Requirements?

-- Will they be a good Team Member?

 

How does the HIREPRO sales assessment tests work?

 

What makes these sales assessment tests so effective is the customized benchmark we develop for your company's position(s). Here’s how it works:

 

  • We assess several top-performing salespeople.

 

  • Sophisticated software assigns a score of between one and ten to each talent that is measured by the sales assessment tests.

 

  • The sales assessment test scores are merged together for the top performers. This produces a “desirable score range” (usually three to four numbers wide) for each talent.

 

  • The combination of desirable score ranges for all of the talents measured by the sales assessment tests makes up the benchmark.

 

Once a benchmark has been developed, other individuals can be assessed and their scores compared against the benchmark. If an individual’s scores are a close match to the benchmark, their talents are similar to those of the top performers whose scores were used to create the benchmark. If these talents are developed through training and experience, these individuals are much more likely to become top sales performers than people whose sales assessment test scores are NOT a close match to the benchmark.

 

 

 

2870 Pharr Court South, NW, Suite 2805

Atlanta, Georgia 30305

info@marketingpointinc.com

© 2023 by Marketing Point, Inc.
All Rights Reserved.

 ®

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